ABOUT ME
Every conscious person makes our world a little bit better.
Nice to have you here! I'm Sonja.
As the founder of ‘The Intentional Kind’, I help people consciously choose their career path.
I get people moving — through coaching, training, and consulting. In one-on-one conversations and workshops, I create a space where genuine moments of insight arise, eyes light up, and people regain their ability to take action.
Inspire people. Raise awareness. Unlock potential.
Coaching is a great catalyst for personal development. Based on the principle of “helping people to help themselves,” professional and personal change projects are set in motion. Coaching takes people to a new level of feeling, understanding, and acting. Coaching enables people to understand their own reality, tap into their own resources, and bring about lasting change.
For as long as I can remember, I have been fascinated by people, cultures, and different ways of life. When I embark on a coaching journey with a client, I discover a whole new reality. That excites me! And when I sense that my counterpart has found a little more connection to themselves, experienced an “aha” moment or an inner breakthrough, I get to witness firsthand how a person can shine from within. It’s magical!
Between my bachelor’s and master’s degrees, I completed training as a systemic consultant out of personal interest. The systemic and constructivist approach immediately appealed to me, as I am naturally very curious about people, beliefs, traditions, cultures, and ways of life.
Why did you found 'The Intentional Kind'?
The chaos in people’s minds leads to chaos in this world. A constant stream of thoughts leaves no room for conscious intentions and decisions. So the more I live in the present moment, the more consciously I can decide how to use my time, money, and energy.
What does 'The Intentional Kind' mean?
When people are content, fulfilled, and balanced, and live a (professional) life that they shape with intention, they automatically love more, give more, connect more, dare more, and inspire more.
A conscious and intentional way of life is the beginning of a better world. In this way, our ‘human kind’, our human species, can become ‘the intentional kind’ if we consciously choose to do so.
What makes your work unique?
In my work, I combine Eastern and Western teachings and make Eastern knowledge easy to understand and apply for the Western mind.
My energy is grounding and uplifting, profound and playful at the same time. I address not only the mind, but also the body and soul, to enable my counterpart to grow and heal holistically.
I work creatively and integrate elements from yoga, meditation, and other areas of personal development. No two coaching sessions are alike.
I see the potential in every person and help them to develop it. In doing so, I combine solution-oriented optimism with the ability to read nonverbal signals and meet people where they really are.
I have a great passion for personal development, learning, and new work. I am an explorer, a nature lover, and have always been drawn to the magic of the ocean and all its inhabitants.
The sea is my place of well-being. I feel alive. I feel connected. I can breathe deeply. I can open my eyes to the power that connects us all. I can see the law of impermanence in action. The sounds, the breeze, the smell of the salty air, the sun on my skin. I observe what is, with all my senses, and am catapulted into the here and now.
A few years ago, I was employed as a parental leave replacement in a medium-sized company when my supervisor offered me a permanent contract with better conditions. And my reaction… was lukewarm. Shouldn’t I be happy? Why am I not happy about a seemingly better employment contract? Isn’t that what everyone around me wants? Security, certainty, good money, career advancement?
My indifferent reaction made me think and became a turning point in my life. I realized that…
I had worked in human resources to work with people. But instead, I was dealing with never-ending emails.
My job was not in line with my personal values.
I had never had a job that didn’t take place in an office. Who had planted the belief in me that work had to take place in an office?
So I decided to quit my job (oh, what a liberating feeling!), sell and donate my belongings, leave my apartment in Berlin, and make a clean break. I wanted to use my energy for something better than emails, I wanted to explore new realities and cultures, I wanted to follow my heart and intuition completely, without the distracting noise of society.
Finally, I booked a one-way ticket to Vietnam to work as an English teacher. A long-term trip was born, which lasted 2.5 years. An adventure to Southeast Asia, South Asia, and Oceania that became an inner journey, with new inspiration around every corner on the topics of meditation, consciousness, yoga, sustainability, and nutrition.
Twelve countries, 15 volunteer projects, and two paid jobs later, I chose Berlin as my base to intentionally start my own business.
What I believe in...
Nothing is forever. The law of impermanence helps us to let go of old life patterns, belief systems and false expectations.
For me, joy as a core value means that work should energize, not exhaust—that’s what I’m committed to.
Our body, mind and spirit are closely connected and require a holistic coaching approach.
The key to intentional living is having clarity about what you want to achieve and the commitment to take the necessary steps to get there.
Our thoughts have enormous power and take shape. It is therefore important to pause regularly and scrutinise your thought patterns.
If we learn to trust our intuition and include it in our daily decisions, we can lead a happier life.
my background
- Certified ScrumMaster® since 2025, Agile.Coach GmbH & Co. KG, Berlin
- MHFAider (Mental Health First Aid) since 2023, KIP gGmbH, Berlin
- Meditation Teacher since 2023, The Priority Academy Ltd, UK
- Yin Yoga Teacher since 2023, Anjali Yoga Academy, Australia
- Registered Yoga Teacher (RYT 200) since 2020, Rishikesh India
- Certified Traditional Thai massage therapist since 2018, Chiang Mai Thailand
- Certified team coach since 2017, spectrum KommunikationsTraining Berlin
- Certified systemic coach since 2014, Institut für systemische Beratung Wiesloch
- M. A. in Human Resources Management, University of Applied Sciences Berlin
- B. A. in Business Administration, Berlin School of Economics and Law Berlin
- Work experience in Human Resources, especially Learning&Development (small businesses to big corporations)
- Work experience in Adventure Tourism and Disability Support
- Volunteer work in 12 different countries in various roles